As London’s premium denim specialist, we know denim. Our expert buyers have built a reputation for curating London’s best ever edit of must-have women’s denim brands - in the shapes and fits our customers love. Each season we provide you with our comprehensive denim guide to arm you with the insider tips of our best-selling and new season styles so you can feel confident you will find your perfect fit. Still not sure? Book a complimentary denim consultation in one of our London stores to help you find your new favourites.

Style Stories: The Latest

Spotlight on: J Brand Maria

The iconic high-rise skinny jean from J Brand is a best-seller for good reason. Featuring a sculpting 9" rise and a full-length leg, the Maria is most loved for for her streamlined silhouette, stretch construction, and body-hugging fit from waist to hem.

Must-Have: Paige Hoxton Straight

The Paige Hoxton Straight jeans are an iconic high-rise jean providing a guaranteed ultra flattering fit. We love this jean crafted in the brand's signature innovative Transcend fabric for its super-stretchy quality and leg-lengthening aesthetic.

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